FORMULA E EXTENDS MEDIA PARTNERSHIP WITH BBC TO SHOW LIVE COVERAGE OF ABB FIA FORMULA E WORLD CHAMPIONSHIP IN SEASON 7
- BBC Sport will deliver comprehensive, free-to-air live coverage of Season 7 (2020/21)
- Races will be live on BBC Red Button, BBC iPlayer and BBC Sport website, with select races live on BBC TV
- Extension complements Formula E and BBC Global News partnership to produce short- and long-form content for next generation sports fans
London, England, (February 19, 2021) - Formula E has today announced an extension of their media partnership with BBC Sport to show the all-electric racing series live in the UK.
Comprehensive, live, free-to-air coverage will air on BBC Red Button, BBC iPlayer and the BBC Sport website, with some races also airing live on BBC television channels, schedules permitting. Supporting Formula E content will run across BBC digital platforms throughout Season 7 to UK audiences in what is a key market for motorsport and home to many of the World Championship teams. Coverage will begin with Formula E’s first races as an FIA World Championship in Diriyah, Saudi Arabia, on February 26 & 27, 2021. In 2020, Formula E and BBC Global News also announced a partnership to produce a set of pioneering online films to bring the all-electric motorsport to a new, digital audience around the world. The films will showcase meaningful fan stories from behind the scenes of the 2020/21 ABB FIA Formula E World Championship.
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"Extending our partnership with the BBC gives us the platform to bring the unpredictable action of our all-electric racing to people in the UK on mainstream channels and the popular BBC digital channels, as we also look to engage the next generation of sports fans around the world with our BBC Global News content partnership." |
Courtesy of www.FIAFormulaE.com